BS-037BZBusiness & Strategy

Influence and Persuasion

Influencia y persuasión

Harvard Business Review

Physical Read with a goal Read later

Call number: BZ · BS-037
Language: English
Physical copies: 1
Verification: Verified

What it is about

I did not want Business, Strategy, and Research to remain language I only repeat when it sounds intelligent. Influence and Persuasion gives Harvard Business Review a place on the shelf, and gives me a reason to sit with how a decision becomes an offer, a system, or a life with consequences for longer.

Why I keep it

Persuasion from the business side, to see what the psychology books leave out.

Key ideas

BusinessStrategyResearchExecution

Beside it on the shelf · Business & Strategy

Where the record came from