BS-045BZBusiness & Strategy
The 22 Immutable Laws of Marketing
Las 22 leyes inmutables del marketing
- Call number
- BZ · BS-045
- Language
- English
- Physical copies
- 1
- Publisher
- HarperBusiness
- Published
- 1993
- Edition
- 1st ed.
- ISBN
- 9780887305924
- Verification
- Verified
What it is about
The 22 Immutable Laws of Marketing is one more record of my attempt to understand how a decision becomes an offer, a system, or a life with consequences. Its path runs through Business, Strategy, and Research. Some books teach a method; this one also asks what that method does to a life.
Why I keep it
Twenty-two laws I break, and now know I am breaking.
Key ideas
BusinessStrategyResearchMarketing
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