The Personal MBA: Master the Art of Business

What it is about

Josh Kaufman organizes a broad introduction to business around value creation, marketing, sales, delivery, finance, human behavior, systems, and decision-making. Rather than replacing specialist study or an MBA curriculum, it supplies a practical map of terms and mental models that help readers recognize how a business creates and loses value. It stays near me because how a decision becomes an offer, a system, or a life with consequences should not become an idea I can praise from a safe distance.

Why I keep it

The MBA I did not do, in one volume.

Key ideas

Beside it on the shelf · Business & Strategy