Propaganda

What it is about

Edward Bernays describes how modern mass society is influenced through organized symbols, authorities, media events, group identities, and staged consent. Written by a practitioner of public relations, the book is both an explanation and an unapologetic defense of managing public opinion. I need this book close whenever I start thinking the question has become simple.

Why I keep it

The manual for manufacturing opinion, by the man who wrote the first one.

Key ideas

Beside it on the shelf · Ideas & Society