Storynomics
Storynomics
- Call number
- WC · BS-263
- Language
- English
- Physical copies
- 1
- Published
- 2018
- Edition
- First hardcover edition.
- ISBN
- 9781538727935
- Verification
- Verified
What it is about
There are books I want to finish and books I want to keep arguing with. Storynomics is the second kind. It follows Writing, Books, and Research, but I keep it because the difference between having a thought and making another person able to meet it keeps finding its way back to me.
Why I keep it
McKee on story for business. Story wins.
Key ideas
WritingBooksResearchMarketing
Beside it on the shelf · Writing & Communication