BS-293BZBusiness & Strategy
Why We Buy: The Science of Shopping
Por qué compramos: La ciencia de las compras
- Call number
- BZ · BS-293
- Language
- English
- Physical copies
- 1
- Publisher
- Simon & Schuster
- Published
- 1999-01-01
- ISBN
- 9780684849140
- Verification
- Verified
What it is about
I put Why We Buy: The Science of Shopping here because how a decision becomes an offer, a system, or a life with consequences should not stay abstract. It moves through Retail, Consumer behavior, and Observation. The book is here to make me pay attention before I call the subject understood.
Why I keep it
How people shop. Underhill watched them for years.
Key ideas
RetailConsumer behaviorObservationMarketing research
Beside it on the shelf · Business & Strategy