BS-345BZBusiness & Strategy
Personalized: Customer Strategy in the Age of AI
Personalizado: Estrategia de clientes en la era de la IA
- Call number
- BZ · BS-345
- Language
- English
- Physical copies
- 1
- Verification
- Verified
What it is about
Mark Abraham comes to this shelf with Personalized: Customer Strategy in the Age of AI, a book that moves through Personalization, Customer Strategy, and AI. I am keeping it close because I need to build something useful without becoming a person who only speaks in frameworks, not just admire the idea when it is convenient.
Why I keep it
Personalised everything. What the customer sees now.
Key ideas
PersonalizationCustomer StrategyAIStrategy
Beside it on the shelf · Business & Strategy