BS-354BZBusiness & Strategy

Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0: De lo tradicional a lo digital

Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

Physical Read with a goal Read later

Call number: BZ · BS-354
Language: English
Physical copies: 1
Verification: Verified

What it is about

Philip Kotler comes to this shelf with Marketing 4.0: Moving from Traditional to Digital, a book that moves through Marketing, Digital, and Customer Journey. I am keeping it close because I need to build something useful without becoming a person who only speaks in frameworks, not just admire the idea when it is convenient.

Why I keep it

Kotler's fourth. Traditional to digital.

Key ideas

MarketingDigitalCustomer JourneyStrategy

Beside it on the shelf · Business & Strategy

Where the record came from