BS-349BZBusiness & Strategy

Marketing 5.0: Technology for Humanity

Marketing 5.0: Tecnología para la humanidad

Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

Physical Read with a goal Read later

Call number: BZ · BS-349
Language: English
Physical copies: 1
Verification: Verified

What it is about

I did not want Marketing, Technology, and Customer Experience to remain language I only repeat when it sounds intelligent. Marketing 5.0: Technology for Humanity gives Philip Kotler a place on the shelf, and gives me a reason to sit with how a decision becomes an offer, a system, or a life with consequences for longer.

Why I keep it

Kotler's fifth. Technology for humanity, or so it says.

Key ideas

MarketingTechnologyCustomer ExperienceStrategy

Beside it on the shelf · Business & Strategy

Where the record came from