BS-353BZBusiness & Strategy

Marketing 6.0: The Future Is Immersive

Marketing 6.0: El futuro es inmersivo

Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

Physical Read with a goal Read later

Call number: BZ · BS-353
Language: English
Physical copies: 1
Verification: Verified

What it is about

There are books I want to finish and books I want to keep arguing with. Marketing 6.0: The Future Is Immersive is the second kind. It follows Marketing, Immersive Technology, and Customer Experience, but I keep it because how a decision becomes an offer, a system, or a life with consequences keeps finding its way back to me.

Why I keep it

Kotler's sixth. Immersive, apparently.

Key ideas

MarketingImmersive TechnologyCustomer ExperienceStrategy

Beside it on the shelf · Business & Strategy

Where the record came from