Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Marketing 7.0: Guía para profesionales del marketing en la era de la IA
- Call number
- BZ · BS-355
- Language
- English
- Physical copies
- 1
- Verification
- Verified
What it is about
Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan examine how marketing strategy changes as artificial intelligence becomes embedded in research, segmentation, content, service, and customer experience. Their central concern is not technology in isolation but the relationship between machine capability and human judgment: marketers must gain speed and precision without losing trust, creativity, cultural understanding, or responsibility for the value they create. I keep it on this shelf because I want to build something useful without becoming a person who only speaks in frameworks.
Why I keep it
Kotler's seventh. Marketing in the age of AI.
Key ideas
Beside it on the shelf · Business & Strategy