BS-438BZBusiness & Strategy
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
Marketing con inteligencia artificial: IA, marketing y el futuro de los negocios
- Call number
- BZ · BS-438
- Language
- English
- Physical copies
- 1
- Publisher
- Wiley & Sons, Incorporated, John
- Published
- 2014
- ISBN
- 9781118883587
- Verification
- Verified
What it is about
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business is one more record of my attempt to understand how a decision becomes an offer, a system, or a life with consequences. Its path runs through Business, Management, and Marketing. Some books teach a method; this one also asks what that method does to a life.
Why I keep it
Marketing AI. Roetzer's institute, in a book.
Key ideas
BusinessManagementMarketingStrategy
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